AN ESSENTIAL EVENT FOR MARKETING PR & SOCIAL MEDIA PROFESSIONALS
Following the success of our events in London, San Francisco, Boston and New York, Influence People is hosting a one-day social media monitoring conference in Paris on 10th December.
Monitoring Social Media (Paris) will bring together leading brands, PR and marketing experts to discuss the latest ideas, trends and techniques in social media monitoring and measurement. Though a series of presentations, panels and expert-led discussions, we will explore the critical issues that marketers and PR professionals are facing in their efforts to monitor their social media interactions.
Topics we will cover include:
- Social Media Monitoring Tools and Services
- Brand and Reputation Management
- Sentiment Detection and Analysis
- Data Quality and Filtering
- Identifying and Connecting with Influencers
- Beyond Listening: Measurement and ROI
- The Future of Social Media Monitoring
- Case studies and Best Practice
The conference will be fully interactive with presentations, case studies, Q & A sessions and panel discussions. Some of the presentations will be in french. There will also be an Exhibition Area including many of the leading social media monitoring and measurement tools and services. The ticket price includes lunch (optional), refreshments and a handbook and networking drinks at the end of the day.
Programme Highlights
- From Monitoring to Measurement
Brian Solis - FutureWorks
Social media is inspiring a new genre of intelligence. With the abundance of listening and monitoring tools available today, businesses now have access to real-time insight and intelligence. The ability to know what people say, think, and share is inspiring organizations to create infrastructures around discovering and tracking relevant conversations. But this is about more than listening. Businesses must also learn and adapt to not only compete for the moment, but also for the future.
- Extracting Context and Meaning from Social Media
Keith Woods-Holder - VP Research, Glide Technologies
With the huge number of threads and conversations in social media, how are companies supposed to keep track of what’s important? (Let alone use it as actionable intelligence?) In this presentation Keith focuses on how to ‘clean up’ data and how to make it more relevant at the organizational, departmental and individual level, what to look for in tools to help you accomplish this and how to turn charts and analysis into a social media strategy.
- The Story of Monitoring & Listening: Past, Present, Future
Simon McDermott - Attentio
Social media monitoring and listening has evolved dramatically since the middle of the last decade. Simon McDermott, co-founder of Attentio, one Europe’s first social media monitoring companies, will share his experiences of the last 5 years. He will also discuss the future of monitoring, the threats and opportunities that companies may encounter, and the potential future value that can be created or destroyed by the brands that are now buying into this market in increasing numbers.
- Using Social Media Monitoring to Crowd-source Product Feedback
Gianandrea Facchini - Founder and Owner, BuzzDetector
Based on a highly innovative case study involving leading pharmaceutical company, Boehringer Buscofen, Gianandrea will demonstrate how to use social media monitoring to successfully crowd-source product feedback. Now, twelve months on from this project, he will explain how to use the insight gained from this kind of A/B testing to enhance produce development and increase sales.
- Making Sense of Twitter: A Monitoring & Analysis Case Study
Nicolas Saintagne – Spotter & Sophie Gubert, Duke - A Razorfish Company
With more than 200 million users, Twitter is a “niche” social network which gives a snap shot of how the web will be used in the future. It is therefore necessary to include it in the conversation monitoring strategy of a brand. Through the analysis of 50 000 tweets collected on a retail market sector, Nicolas will analyse how to categorise opinions expressed by consumers about the brands and will discuss the use of Twitter as a source for marketing Intelligence.
- Qualified data is the basis of monitoring
Frédéric Montagnon, Chief Marketing Officer of Wikio Group
The measure of your e-reputation and the impact of your communication is based on data processing. Which are the relevant data for your brand? How to identify the trusted voices on the internet? And how to evaluate authority? Do you have to process all the content which refer to your brand? The key issue is the quality of the index you work with.
Sponsors & Exhibitors
Event Information
Who’s coming?
- Marketing Strategists & Directors
- PR & Communications Managers
- Social Media Experts
- Bloggers & Journalists
Media Partners
We Are Social is new kind of agency that combines an innate understanding of social media with digital, PR and marketing skills. With offices in London, Paris, Milan & Sydney and a multitude of awards under our belt, including two WOMMYs, we work with clients worldwide including Lavazza, Skype, Unilever, Pernod-Ricard, Warner Bros, Deezer, Eurostar on local, regional and global projects.
L’Observatoire des Médias is participative website created in 2006. 40 contributors analyze the evolution of media and look thoroughly into the web-generated shift in journalists’ works and the readers’ habits.
Social Media Club France is the French chapter of Social Media Club. Created in 2007 in Paris by Pierre-Yves Platini and Alban Martin it focuses on a more professional audience that gathers over 200 co-opted members. Social Media Club’s primary mission is to promote media literacy and standard technologies, encourage ethical behaviour and share best practices.